​Functional organizing enables institutions to build deep connections with millions of members:​
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Forty million seniors receive discounts, insurance, travel, and financial services from AARP, and AARP magazine is the largest circulation magazine in the country.

Over 100 million Americans attend church regularly, not only for a spiritual community, but also for services ranging from childcare and summer camps to business classes and AA.

Fifteen million workers belong to unions that provide better wages, benefits, and worker protections for their members.

Four million gun owners join the NRA for access to local gun and safety classes, discounts, two gun magazines, and accidental death & dismemberment insurance and gun insurance.

Planned Parenthood provides reproductive health services and education to five million women each year through 825 health centers across the country.

​For over 120 years, the Sierra Club has run hiking clubs and regular outings, and then activated their million plus members into a powerful political voice for the environment.
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FUNCTIONAL ORGANIZING EXAMPLES